Electronic Arts, also abbreviated as EA, are the publishers for the Battlefield series. EA bought DICE on October 2, 2006 and has owned it since. Currently, EA develops and publishes games under several labels including EA Sports titles, Madden NFL, FIFA Soccer, NHL, NCAA Football, SSX and NBA Jam. Other EA labels produce established franchises such as Battlefield, Need for Speed, The Sims, Medal of Honor, Command & Conquer, as well as newer franchises such as Dead Space, Mass Effect, Dragon Age, Army of Two and Star Wars: The Old Republic, produced in partnership with LucasArts. EA also owns and operates major gaming studios in Tiburon in Orlando, Burnaby, Vancouver, Montreal and DICE in Sweden.
Electronic Arts was founded by Trip Hawkins in 1982. Originally, EA was a home computing game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers. By the early 2000s, EA had become one of the world's largest third-party publishers. On May 4, 2011, EA reported $3.8 billion in revenues for the fiscal year ending March 2011. EA began to move toward direct distribution of digital games and services with the acquisition of the popular online gaming site Pogo.com in 2001. In 2009 EA acquired the London-based social gaming startup Playfish, and in June 2011, EA launched Origin, an online service to sell downloadable games directly to consumers. In July 2011, EA announced that it had acquired PopCap Games, the company behind hits such as Plants vs. Zombies and Bejeweled.
All of EA's labels and studios are overseen by CEO John Riccitiello who has held the position since 2007. Many have attributed Riccitiello's success in leading EA to his passion as a gamer.
The following are the Electronic Arts labels, with the studios that fall under each label:
- EA Games—Home to the largest number of studio and development teams, this label is responsible for action-adventure, role playing, racing and combat games, marketed under the EA brand. In addition to traditional packaged-goods games, EA Games also develops massively-multiplayer online role-playing games. Led by Frank Gibeau.
- Visceral Games (formerly EA Redwood Shores)
- EA Los Angeles (formerly Westwood Studios)
- EA Montreal
- BioWare Edmonton
- BioWare Austin
- BioWare Montreal
- BioWare Mythic (formerly Mythic Entertainment)
- EA Digital Illusions CE (formerly Digital Illusions Creative Entertainment, DICE)
- EA Black Box (formerly Black Box Games)
- EA Phenomic
- Criterion Games
- EA Sports—Publishes all the realistic, casual, and freestyle sports-based titles from EA, including FIFA Football, Madden NFL, Fight Night, NBA Live, NCAA Football, Cricket, NCAA March Madness, Tiger Woods PGA Tour, NHL Hockey, NASCAR and Rugby. Led by Andrew Wilson.
- EA Tiburon (Florida)
- EA Canada (Burnaby)
- EA-NC (North Carolina)
- EA Play—Creates and publishes casual games for gamers and non-traditional gamers. Includes EA Hasbro and their UK based development studio Bright Light. EA Play also includes The Sims series developing and marketing life-simulation games and online communities, including those with "Sims" titles. Led by Rod Humble.
- The Sims Studio
- EA Interactive—Includes EA's Pogo.com online service, Playfish and EA Mobile. Led by Barry Cottle.
- Main article: Battlefield series
The Battlefield franchise is a series of computer and console games that started with the Windows/Mac game Battlefield 1942. The series is developed by the Swedish company EA Digital Illusions CE, and published by Electronic Arts. The games feature a greater focus on large maps, teamwork and vehicle warfare than traditional first-person shooters. The PC games in the series are mainly focused on online multiplayer. The Battlefield series has sold 17 million units as of 2008.