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Pritchard is a young English soldier serving in the RTC, and the gunner of a Mark V tank referred to as "Black Bess". He is shown to have a sense of humour, joking with McManus over the promise of "wine, women and song" upon arrival at their final objective of Cambrai. Pritchard however, appears tense and full of anticipation during the mission briefing at the beginning of Through Mud and Blood.
During the Second battle of Cambrai in 1918, he was positioned as the gunner of the right hand sponson of Black Bess. He seemed to care for the onboard messenger pigeon a lot, but didn't know very well how to treat it, as he wanted to feed the bird a Tot of Rum, something that would impede its homing capabilities. He was quite friendly with the new driver Daniel Edwards, and didn't seem to mind him.
En route to Cambrai and shortly after losing Finch, the crew of Black Bess attempt to destroy Artillery positions, only to lose traction in mud and become stuck. The Germans, anticipating such an incident, were waiting nearby, and begin to assault the tank by climbing aboard and attempting to destroy it. Out of options, Townsend commands Pritchard to take the messenger pigeon and release it with a message to shell their position. Unfortunately, as he is removing the bird from its cage, the Germans begin firing through the viewports, and he is hit by a stray bullet to his head, killing him instantly.
Shortly after, a disoriented Edwards retrieves the pigeon from Pritchard's corpse and releases it, completing his mission. Pritchard is quickly avenged when an artillery crew fires a bombardment onto the tanks position, killing all Germans in the nearby area. His body is last seen as Townsend closes his eyes out of respect.
Later on in the chapter, the crew of the Mark V can be heard yelling "that one was for Pritchard" upon destroying German armor.