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The development team has assembled a 12 minute trailer for Battlefield 3 complete with producer commentary, but only has plans to release it earlier than April 17 if Battlefield's fan page on Facebook gets 1 million likes.
Upon reaching the magic number, both the full length 12 minute trailer, and the same video with producer commentary, will be unveiled to the public.
Original/source article: EnterBF3.com | Community Mission - 1,000,000 Battlefield 3 Likes!