While never making a physical appearance in-game, he is heard performing many speeches to the PLA soldiers in order to motivate them for victory. If players choose to play as the NATO for the rest of the game, they play as one of the squads assaulting Zhu's compound. When he bounds for extraction on his helicopter, one of the player's Anti-Tank soldiers shoot it down, killing him and effectively stopping the PLA for the time being.
Zhu is a Chinese patriot and a relentless battlefield commander. He repeatedly asserts his belief in China's mission in Kazakhstan, both protecting its people from NATO aggression and defending the China-Kazakhstan border. He has a low opinion of NATO, speaking of them as aggressors and imperialists.